TALK SHOP: SPONSORED POSTS

August 21, 2015

Last up on the "Talk Shop" series was blogger networks. I was very impressed with the amount of data I gathered and the opinions I got. I'm hoping to get the same amount this time! So, what's next for my number-crunching laboratory? "Dee Dee, get OUT of my LABORATORYYY"

No, not Dexters's Laboratory, but it's sponsored posts! I want to find out what us bloggers are getting paid or if, how their relationships with brands are, and more. I asked how often they do sponsored posts, if they only do monetary compensations, how their experience with brands has been and what their favorite brands to work with were.

I've been paid to do sidebar advertisements and social media posts (instagram/pinterest), but not a blog post. I have two other jobs, so my main income isn't blogging. However, If I could make blogging my main income one day that would be absolutely fabulous. I'm very happy, and blessed, to have been granted the gift of receiving product compensation. I've received clothes, makeup, a Keurig, and more. I've also gotten to try two teatoxes.

My goal is to get a big fan base so I can create a big-time media kit with prices. Maybe I should just make one so it looks legit, right? That's for another talk shop.

For a reference for these results, my small but sturdy sample was 6 bloggers.

Three bloggers do sponsored posts every two months, three of them do them more than twice a month. This could average out to once a month. This can depend on many things including how often bloggers reach out to brands, how often brands reach out to bloggers, and how picky bloggers are. As for me, I'm definitely on the every two months scale. It;s safe to say that bloggers with bigger fan bases do more sponsored posts, simply because there's more people to be exposed to the product and that's what outreach employees like to see.

It appears that my sample had bloggers with differing readership numbers! This shows, just like the one above, that more influential bloggers not only do more sponsored posts, but get paid. Turnigngyour blog into a business is NO easy feat. Props to those that have!

I dream of the day that I only do paid opportunities. However, you have to do some freebies here and there to build trust and relationships. It seems here that the majority of the bloggers surveyed only did paid sponsorships.