Honestly, not sure if this blog post is making me hungry or miss Vine. It's making me do both, but I'm not sure what I'm feeling more. I'm not entirely sure why it's making me hungry, however, because Chilis is mediocre at best. Don't come for me Chilis stans, please. I will admit - I am a food snob. I prefer something more classy... like Not Your Average Joes.

      Now that I've ended my cravings for sugar margaritas and lava cakes, I want to discuss the best conversation that Chilis has had with the public on the internet: their great debate over their favorite Brand New album. For those of you non-emo kids (I'll never grow out of my phase, Mom!), Brand New is a rock band that has been around since the year 2000, and is still pumping out BOPS.

According to Alternative Press, the interaction all began with this innocent tweet from a curious customer:

@Chilis taking back sunday or brand new? there's no chili's in argentina, hope i can taste your food someday lol

— Nico Delarge (@Nize_Kaister) September 25, 2017

You Favorite Weapon. Somebody just asked us this, too... lots of @brandnewrock fans out there.
— Chili's Grill & Bar (@Chilis) September 25, 2017

At this point, they're going back and forth with fans, defending their choice and asking fans when they started listening to the band. I've seen brands have philosophical conversations with fans of many bands, TV shows and more on social media. This leads me to believe, do social media teams of of these brands have an on-hand pop culture expert? Is Wendy's hiring a pop punk expert? Why Wendy's you ask... have you HAD their fries?

Next, Chilis ranked their favorite albums, and fans LOST IT.  Did they expect to rank albums of a well-known band and not polarize the audience?  The newest thing to add to all social handbooks for brands? Do NOT rank albums.