I declare Chilis as the "Most Meme-ed" Chain Restraunt

October 23, 2017

       Yes, I just made "meme-ed" a verb. In this case, however, it is appropriate. Whether it's the internet meme-ing the restaurant, or the place talking back, the chain is very vocal to the millennial generation. It makes me want to say "Hi, welcome to Chilis!"

      Honestly, not sure if this blog post is making me hungry or miss Vine. It's making me do both, but I'm not sure what I'm feeling more. I'm not entirely sure why it's making me hungry, however, because Chilis is mediocre at best. Don't come for me Chilis stans, please. I will admit - I am a food snob. I prefer something more classy... like Not Your Average Joes.

      Now that I've ended my cravings for sugar margaritas and lava cakes, I want to discuss the best conversation that Chilis has had with the public on the internet: their great debate over their favorite Brand New album. For those of you non-emo kids (I'll never grow out of my phase, Mom!), Brand New is a rock band that has been around since the year 2000, and is still pumping out BOPS.

According to Alternative Press, the interaction all began with this innocent tweet from a curious customer:

      I don't blame him for being curious. The musical tastes of my favorite chain restaurants are very important to me as well! This tweet, they responded that they liked both. Very political and PR of them...

Next, a customer asked what their favorite album was, and they said it was "Your Favorite Weapon", leaving out the "r" in your as a typo. 
At this point, they're going back and forth with fans, defending their choice and asking fans when they started listening to the band. I've seen brands have philosophical conversations with fans of many bands, TV shows and more on social media. This leads me to believe, do social media teams of of these brands have an on-hand pop culture expert? Is Wendy's hiring a pop punk expert? Why Wendy's you ask... have you HAD their fries?

Next, Chilis ranked their favorite albums, and fans LOST IT.  Did they expect to rank albums of a well-known band and not polarize the audience?  The newest thing to add to all social handbooks for brands? Do NOT rank albums.

Unless you're a competitor of course. Fans started asking for Applebees, TGI Fridays and Dennys for their opinion. This is a no-brainer. Give the people what they want to hear, and the tattooed customers in skinny jorts will run in. 

In case anyone was wondering, which you're definitely not, my ranking of Brand New albums mirror's Alternative Press's choices:

2. Deja Intendu
3. Science Fiction
4. YFW
5. Daisy

What's your lineup of Brand New albums?

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