How "Stranger Things" tapped perfectly into the millennial market

November 14, 2016

After premiering this summer, the Netflix Original series "Stranger Things" rose to the top of the charts immediately.  In eight short episodes, it found its way to steal both the Emmy's red carpets and our hearts. As a communications major, I naturally ponder: Why? What is it about the show that makes it so lovable?

image credit: Popsugar

As I started watching the series, I started realizing that the show developers must have just trolled on Tumblr for things that internet-addicted teens and twenty-somethings loved. Each character, theme, music, actor, and story arc reminded me of things that my friends and I (college-aged millennials) love. Here are my top picks for my millennials go nuts for Stranger Things:

 1. The 80s music

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We love 80's music. So much that we make music that sounds similar to it. All of the 80's throwbacks make this show relatable and enjoyable. 

2. Paranormal Activity

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For some reason, we love getting the life scared out of us. 

3. 80s High School Movie Themes
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We also love throwing it back to the 80's and the teen heartthrobs. It takes us away from the failing current political, social, economic climate of our country :)

4.  Little Kids
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None of us want to have them, but we love watching them try to solve mysteries!

5. Mystery

We love mystery for the same reason we love throwing it back to the 80s. It makes us forget about our significant cheating others, student loans, homework, and tear-stained pillows.

6. The Character Dynamics

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We love rooting for an unsuspecting character to come out as better than we thought they were.

7. The Binge-ability
Eight. Short. Episodes.

8. The Easy Halloween Costume
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Who didn't wear these costumes?

9. The Originality

This series is downright original. It's not another comic book hero, vampire, or zombie.

9. The Friendship
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Because above all, we love our friends.

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